Imagine you posted a picture of your dog online, a human might describe it as “a white, small sized dog, looks like a poodle, playing fetch in the park.” However even the best search engine would struggle to understand the photo at anywhere near that level of sophistication. How do you make a search engine understand a photograph?

Fortunately, SEO allows webmasters to provide clues that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO.

Understanding how to partner your website with SEO Software such as Google ADwords allows your site to rank higher giving your business a competative advantage. Infact 70% of click-through traffic on any given search engine is generated on the first page.